Albuquerque, NM – September 12, 2011 – The Albuquerque Film Festival successfully added mobile text alerts to their 2011 Festival.  The integration of mobile engaged attendees with an additional touch point for staying connected and informed of upcoming films, events, schedule changes, special screens and interviews. “The Mission of Film 4 Change is to transform community through the power of story, laughter, art and music, and keeping our attendees up to date with this new mobile initiative was part of our community outreach.” Said Rich Henrich, festival Director.

Attendees were asked to text the keyword AQB to short code 95997.

Mobile campaign was created and executed by Phaz2 – Los Angeles which provided short code and marketing guidance throughout the festival – sending updated real time alerts to keep attendee’s up to date. “As a festival attendee, I can say first hand just how much Phaz2′s mobile messaging platform helps to enrich the festival experience – before, during and after!  It helped me stay engaged with my festival experience, kept me abreast of schedule changes, and permitted a greater level of interaction!  Highly recommend!” Brad Littlefield, Producer Open Range Pictures.

Program was promoted through signage, b-roll, website and all social media efforts.

Through this strategy the festival was also able to connect with staff and volunteers through a program designed to communicate via text of all necessary communication to keep the festival running smoothly.  “Being able to get to all our volunteers and staff quickly, with just one text alert, was a tremendous benefit for all us. It saved us time and kept everyone knowledgeable about schedule changes”
Rich Henrich went on to say.

About Albuquerque Film Festival – Film 4 Change presents the Albuquerque Film Festival, a project of the International Humanities Center, a 501(c) (3) Charitable Trust.  The Mission of Film 4 Change is to transform community through the power of story, laughter, art and music.  We produced, promote and presently socially conscious media and present an annual festival of film and the related arts that celebrates the art of being human and the craft of being an artist and storyteller.  At Film 4 Change, we believe stories shape and transform who we are and what we do both individually and collectedly, while sharing the unique character of the Southwest on screen, in print and on stage.

About Phaz2 – Founded in 2006, Phaz2 is a Mobile marketing agency that specializes in creating and executing a wide range of mobile services. Phaz2 is a technology-rich company with proven success working across the entire mobile channel including Mobile web, Apps, SMS/QR, with extensive marketing expertise to bring successful programs to market. Phaz2 has developed a proprietary software platform, Stiletto P2 built to deliver those programs and clearly report their results, providing a turnkey solution for our clients. Phaz2 is based in Hollywood, California.

Media Contacts:

Donna Freed
Phaz2
323-960-4510
donna@phaz2.com

Sandy Holmes
Phaz2
323-960-4510
sandy@phaz2.com